PortfolioV3/July '06
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The Orange.co.uk shop - AKQA

For most of 2008 I was working at AKQA, Art Directing
and redesigning the Orange.co.uk shop site - CMS driven,
CSS build, (working closely with IA and front and back-end
developers) utilising the most up-to-date technology and scripting,
whilst maintaining high levels of accessibility and usability.

It was a huge project and involved extensive templating and
designing for unknown future business objectives. I met this
challenge with many variations of pages and elements, coupled
with design devices to accomomodate possible scenarios...

The new 1024px site has only recently gone live, (the old shop
was designed and built to fit an 800px browser/screen size)
although the new simple, clean, premium look-and-feel and site
elements such as buttons and links have been implmented
gradually over the past year.